Shot List

The Editing in this section will be fast to indicate that the worker does not possess the normal amount of time to eat

·         Establishing shot of a business worker getting up (down stairs)

·         Medium shot of them opening the fridge and getting out a juice carton

·         Close-up shot of them taking a glass out of the cupboard

·         Close-up shot of them pouring out their drink

·         Medium shot of them putting the carton on the side and reaching into another cupboard

·         Close-up of the box of bars

·         Back to the medium shot where they are putting the box down next to the glass of juice

·         Extreme close-up of their hand as they reach into the box and pull out a bar

The editing will slow down and will give a feeling of being relaxed/ taking a break to indicate that it could be eaten at work – also it will draw attention to the cereal/ snack bar

·         Extreme close-up shot of them unwrapping a bar

·         Extreme close-up shot of them taking a bite out of the bar

·         Close-up shot of them throwing the wrapper in the bin

The editing will speed up so that it shows that they are still busy

·         Medium/ long shot of them finishing off their drink and walking out of the door

·         Image of the bar and the logo appears on the screen, accompanied by the logo – “A Speedy Solution to Breakfast”

Filming Schedule

Friday 8^th: Planned out the events, and what we were going to film

Monday 11^th: Started the filming

Tuesday 12^th: Edited the film, and then decided on any alterations or if we needed to re-film parts, or make fillers

Friday 15^th: Filmed the alterations or fillers

Monday 18^th: Edited the all the film to make the final product

Hand in date the 21st

Treatment for the Advert

A smartly dressed business person walks into the kitchen and pours out a drink of a non-branded carton of fruit juice out of the fridge, they also get a glass out of the cupboard with everything they do is fast as if they are in a rush, this includes the editing.

The person then put the glass on the side, and return the carton to the fridge before opening another cupboard and pulling out a box of “Get up and Go” cereal bars that they put down next to the glass on the counter.

They take a single bar out of the box both the music and the person slow down as they eat – they take slow bites of the bar. They throw the wrapper in the bin and drink their juice as everything speeds back up again and they are back to being in a rush.

They then grab their bag/briefcase/laptop bag and swiftly leave. The image blurs as the tagline – “A speedy solution to breakfast” appears on screen, possibly with a voiceover.

Brand Name and Slogan - Tv Advert

The brand name for our cereal bar is “Get up and Go” bars with our slogan is "A speedy solution to breakfast”. This product is aimed at teh office workers, who do not have any time to spair by wasting valuable time to sit down and eat a proper meal. This for them would be the perfect solution, and can also be eaten during a break as well.

Aside from our main target audience this bar could also be ideal for the working class, as these bars are not exclusively aimed for one part of the audience; these bars are availiable for anyone who does not have a lot of time on their hands such as working class or school children, as it would narrow the field too much for the retail, if they were only aimed at such a small audience.

Edited version:

Continuancy Film Tester

The Thief

This was an experiment that we were given by our teacher; that would try to make us use different camera angles as well as the continuancy of our clips. For me this is a bit static and does not have much variation of the clips, and tehre is nothing visually that helps to build tension, I think that it would have been better if there had been a clips (or two) were you saw the owner of the car relising that he/she was having their car nicked, and so had some quick scenes flashing between the faces of the different characters. This would have made it seem more real, and more interesting to watch.