When should our film be released?

Question:

With what time that our trailer should be marketed at is a hard question to answer, when should it be released in to the cinema or the advertising start?

Answer:

For my trailer (and the film) the setting is in the autumn with it slightly going over into the winter; for me this is the time when it should be released into the cinema, this is help to integrate the audience into the story, as this is building a comparison to the setting of the film. As this film would be Low Budget it fits more into the Main Stream market; and so does not have to co-inside with the summer block busters or the Sundance Film Festival.

What festivals could it be showcased in (if any)?:

There could be the possibility that the film could be showcased in London at the ‘Zero Film Festival’; this festival is internally made up from self-financed films, and made up by independent film makers. Film Festivals such as the ‘Zero Film Festival’ could be a good place to show case this film; as it could be paid for by the directors (my work college and I) so would be eligible to be entered into such an event. This would also be a good place to start to get recognised for the work, and so would start to help build up a reputation in the film industry.